Vevo and BBC Worldwide today announced a collaboration on the distribution for BBC Radio 1’s Live Lounge performance series. The relationship will see BBC Radio 1 provide an extensive back catalog of over 200 Live Lounge performances on Vevo, as well as provide an exclusive home for the majority of future Live Lounge performances internationally.
With this agreement BBC Radio 1 gains access to the world’s largest premium music video platform with over 12 billion monthly views and extensive exposure within the coveted millennial viewing audience.
“Vevo is one of my favourite apps, so to get Radio 1’s world-famous Live Lounge to its massive audience of new music fans across the globe is utterly fantastic,” said Ben Cooper, Controller, Radio 1 and 1Xtra, BBC.
Radio 1’s Live Lounge features a combination of the music industry’s highest profile established and emerging artists performing a small selection of stripped-back songs both within and outside of their musical genre. Live Lounge will be available on Vevo as of November 12th.
“We’re excited to collaborate with BBC Worldwide and BBC Radio 1 to bring such an iconic and unique program as Live Lounge to Vevo’s growing audience,” said Alex Kisch, Executive Vice President, Business Development and Affairs, Vevo. “We see this as a tremendous first step in our collaboration as we look to expose Live Lounge’s phenomenal music catalog and forthcoming performances to new audiences around the world.”
“I’m delighted that we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike,” said Dominic Walker, Director of Radio and Music BBC Worldwide.