As part of its expanding efforts into new business, Sony Music US Latin has appointed two women — Mary Nuñez and Cebele Marquez — to key positions in its Growth & Innovation team.
Nuñez, a 10-year veteran of Sony Music who’s had an integral role in growing the label’s licensing and synchronization department, has been promoted to senior director of music licensing and creative services.
In her new post, Nuñez will continue to oversee all global music licensing initiatives for Sony Music US Latin’s catalog of master recordings and will also drive U.S. licensing efforts of content owned by Sony’s other Latin-Iberia territories. Nuñez will be the company’s liaison to the advertising, film and TV communities for all synchronization efforts.
Nuñez has done pioneering work in licensing and synchronization for Sony. Among many other projects, she was instrumental in securing Romeo Santos’ deal with Dr. Pepper as part of its “One of One” advertising campaign. Prior to Sony, Nuñez was at BMG Music Publishing, working with the music libraries for Killertracks, Network Music and Frist Com Music.
Prior to that, she developed sales and marketing strategies for international hotel chains like Starwoods and Hilton International.
Cebele MarquezCourtesy of Sony Music Latin
On her end, Cebele Marquez joins Sony as senior director of business development, overseeing the execution of revenue generation through new business opportunities. Marquez, who has a long track record of creating innovative alliances and brand partnerships, will spearhead multichannel brand integrations, activations, endorsements, product placements, branded content and strategic partnerships.
Marquez comes to Sony from Revolution Marketing, where she was director of business development and strategic partnerships. Prior to that, she spent over a decade at Billboard as executive director for business development and sponsorship.
Nuñez and Marquez will both report directly to Jose Cedeño, who was brought in this year to the new post of SVP Growth & Innovation, US Latin.
Post Author – Leila Cobo