Jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaign. January will see the launch of Tender Stories Number 4, the first campaign to star the actress. The main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.
As in previous Tender Stories, the visual campaign will be accompanied by a video starring the actress, who tells a story that aims to further explore the brand’s essential value with a cool, intelligent, moving and fun tone.
“We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” says Rosa Tous, corporate vice-president of TOUS. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.”
Winner of an Oscar for Best Actress, creator of the lifestyle website Goop and a successful businesswoman, Gwyneth Paltrow is set to become the new star of the TOUS universe.