Dublin – one of our favourite places to party – has been treated to a branding makeover; a €1 million makeover, to be exact.

The beautiful new logo, which was launched as part of the ‘Dublin: A Breath of Fresh Air’ ad campaign, was designed by none other than Academy Award winning designer Annie Atkins, who won Best Production Design for The Grand Budapest Hotel.

The genuis behind the design has said: “The obvious meaning is that it’s literally fresh air here – Dublin is sandwiched right between the mountains and the sea, so there’s plenty of activities for our visitors, like kayaking and hillwalking…But it’s also metaphorically a breath of fresh air – I think people feel revived mentally after a visit here.

She continued: “Dubliners are such a humorous and smart bunch of people, it’s hard to leave here without looking at the world a little differently afterwards.”

The Capital was recently voted the 2nd Friendliest City in the World and is renowned for being a party destination thanks to Templebar, Dame St, and a host of clubs and music venues. However, the campaign was launched in an effort to promote the Fair City as more than just a nightlife destination.

The Grow Dublin Tourism Alliance and Failte Ireland want visitors to know that swimming in Sandymount, walking the Dublin Mountain Way, and breathing in our rich cultural heritage is as much a part of Dublin as the vibrant party scene.

Minister for Tourism, Paschal Donohoe said: “We’ve a huge diversity to offer – a vibrancy within our city that we want new people to experience. But we also have a breadth of outdoor experience.”

This wonderful campaign, together with the beautiful logo will, no doubt, attract a wider variety of visiting clientele – who will discover Dublin and all it has to offer.