Carrie Brownstein has written and directed a new short film for KENZO’s fall-winter fashion campaign called The Realest Real. The project takes a satirical look at society’s obsession with social media and stars a host of famous faces, including Sonic Youth rocker Kim Gordon, Natasha Lyonne of Orange is the New Black, Mahershala Ali of House of Cards, model Laura Harrier, and Rowan Blanchard of Girl Meets World.
On KENZO’s official website, Brownstein — certainly no stranger to making satire for the screen — spoke about how she translated the digital characteristics of social media for the film:
“I guess we started by talking about fandom and the way that fans converge with their idols through screens and technology in this much more complex and multi-faceted way. It is about the idea that you can kind of insert yourself into the narrative of someone’s life, and into your idol’s life, through visuals, through songs etc. To create a cultural dialogue with these subjects. It became about exploring ideas of fantasy and projection, but taking a more absurdist view of that, when fantasy comes slamming into reality. I wanted to explore what could be the end result of idealization pushed too far.”
The Realest Real originally debuted during KENZO’s New York Fashion Week show, but is now available to view up above via YouTube.
Previously, Lyonne guested on Brownstein’s IFC sketch comedy series Portlandia; last year, the Sleater-Kinney guitarist interviewed Gordon about her memoir, Girl in a Band.
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