Grammy Award-winning singer, songwriter, actress and author Ashanti has released her newest single, Let’s Go, which her fans helped bring to life through #DrinkUpAshanti, a program launched on Nov 5th.
By ‘donating’ drops of water using hashtag #DrinkUpAshanti on Twitter and Instagram, the song and video – now available for download by visiting DrinkUpAshanti.com – went from low-fi and dark to full, lush and vibrant in a matter of weeks.
This collaboration is Ashanti’s latest work with First Lady Michelle Obama’s Partnership for a Healthier America and its Drink Up effort, which encourages everyone to drink more water, more often.
Anyone who used #DrinkUpAshanti on Instagram or Twitter is able to watch the video and see the specific part of the project that their post hydrated. Over the past few weeks, the song and video have transformed from a black, white and grey colour scheme to a gorgeous, richly coloured palette featuring flowers comprised of fan posts.
The campaign also featured a chance for one lucky winner who used #DrinkUpAshanti to win an all-expenses paid trip for two to Grenada to see Ashanti perform in concert on December 19th.
“It was such an honour to collaborate once again with First Lady Michelle Obama’s Partnership for a Healthier America and its Drink Up effort,” Ashanti said. “I love that my words can be used as encouragement to live a healthier lifestyle. Drinking water is an essential part to living life, so remember to Drink Up!”